Translating a domestic store into three languages does not make it an export store. An export store is built differently — currency, shipping, payment, legal copy and search intent all change.
Choose the market first, build second
The same product is searched at different volumes, with different words, in the Gulf, Germany and the UK. Picking a market on assumption means months of content aimed at the wrong country. We start with separate keyword and competition research per target market; you get it as a table and you make the call.
Technical setup
- Currency and price display per market
- A separate URL per language, reciprocal hreflang, and a sitemap per language
- Payment methods people actually use in the target market
- Shipping and customs information visible on the product page — one of the biggest causes of cart abandonment
- Returns, privacy and distance-selling copy adapted per market
- Product feed into Google Merchant Center, per market
The advertising side
A separate campaign, budget and ad copy written in each market’s own language. Translating Arabic ad copy from Turkish lowers conversion; it has to be written the way a Gulf buyer phrases it. See Google Ads management.
An honest note on government incentives
Türkiye runs support programmes for e-export and their scope changes over time. We are not financial or customs advisors — eligibility and applications are something to settle with your own accountant. We can build the technical side to meet documentation requirements, but we make no commitment that you will receive support.
Who this is for
Manufacturers building their own brand, sellers already on marketplaces who want their own channel, and producers opening up to the Middle East. See also e-commerce solutions and multilingual websites.
Get in touch — the first keyword research for your target market is on us.